About the role
Key Responsibilities Conduct comprehensive keyword research and develop SEO strategies aligned withbusiness goals. Perform on-page optimization, including meta tags, headers, content structure, internallinking, and image optimization. Execute off-page SEO activities such as link building, guest posting, and outreach toimprove domain authority. Build and maintain high-quality backlinks through ethical and white-hat SEO practices. Regularly monitor backlink profile to identify toxic links and take corrective actions(disavow, removal requests, etc.). Carry out technical SEO audits to fix crawl issues, broken links, site speed, mobileresponsiveness, and indexing errors. Collaborate with content writers to develop SEO-friendly content for blogs, landingpages, and website copy. Optimize and update existing content to improve visibility and engagement. Monitor and analyze SEO performance using tools like Google Analytics, Google SearchConsole, SEMrush, or Ahrefs. Prepare and share detailed SEO performance reports with insights andrecommendations. Stay updated with search engine algorithms and digital marketing trends to ensurecompliance and competitiveness. Conduct competitor analysis to identify gaps and opportunities.
Coordinate with marketing, design, and development teams to implement SEO bestpractices across campaigns.
Requirements Proven experience as an SEO Executive or in a similar role, with 2–3 years of hands-onexperience. Strong understanding of search engine algorithms, ranking factors, and SEO bestpractices. Hands-on experience with SEO tools (Google Analytics, Search Console, SEMrush,Ahrefs, Moz, Screaming Frog, etc.). Familiarity with technical SEO (site speed optimization, schema markup, sitemaps,robots.txt, etc.). Good understanding of content marketing and link-building strategies. Strong analytical skills and ability to generate actionable insights. Excellent communication and teamwork skills.
Preferred Qualifications Bachelor’s degree in Marketing, Digital Media, IT, or a related field. Certifications in SEO, Digital Marketing, or Google Analytics (preferred, not mandatory). 1–3 years of relevant SEO experience.
What We Offer Competitive salary Opportunity to work on exciting projects in a fast-growing digital environment. Professional growth and learning opportunities. Collaborative and creative team culture.