About the role
Job Summary: We're looking for a Social Media Executive with 4–5 years of hands-on experience who lives and breathes social - someone who spots a trending moment before it peaks, turns it into a scroll-stopping reel by lunch, and has the data chops to tell us exactly how it performed by evening.Fintech/BFSI environment (good to have).
Key Responsibilities:Strategy & Calendar Ownership
- Build and execute monthly social media calendars for both brands and platform-specific organic/paid growth strategies. Own the content pipeline from ideation to publishing, ensuring a consistent cadence across all channels.
- Be the team's radar for trending moments, pop-culture hooks, and calendar events. Conceptualise and ship reactive content (topicals, memes, trending audio reels) quickly without compromising brand tone.
- Oversee daily audience engagement - respond to comments, DMs, and mentions. Build and nurture active online communities around the brand, managing ORM with speed and empathy.
- Identify, outreach, and manage collaborations with micro and macro-influencers. Handle end-to-end coordination - from briefing and scripting to content approvals and performance tracking.
- Track KPIs (engagement rate, reach, impressions, follower growth, conversions) using native insights and tools like Meta Business Suite.
- Stay on top of algorithm changes, emerging formats, and platform-specific trends.
- Present weekly/monthly/annually performance reports with actionable recommendations.
- Work closely with design, copywriting, PR, and sales teams to ensure social output is aligned with broader marketing campaigns, product launches, and company goals.
Required Qualifications:
- Bachelor's/Master’s degree in Marketing, English, communications, or a related field.
- 4–5 years of hands-on experience in social media marketing, preferably in fintech, BFSI, or consumer-tech brands.
- Proven track record of growing social handles organically and running paid campaigns with measurable results.
- Strong instinct for topicals and moment marketing - you know what's trending and how to make a brand part of the conversation.
- Excellent command over short-form video (reels, Shorts) - from concept to scripting to performance analysis.
- Sharp copywriting sensibility - comfortable writing in English and Hinglish for diverse Indian audiences.
- Ability to work in a fast-paced environment, manage multiple deliverables, and meet tight deadlines.
Good to Have
- Experience working on brand launches or new-to-market products.
- Familiarity with SEO/ASO basics and how brand feeds into broader digital marketing.
- Basic understanding of design tools (Canva, Figma) for quick mock-ups and creative briefs.
- Prior experience in a startup or high-growth environment.