About the role
The ideal person is obsessed with viral hooks, audience behaviour, content distribution, retention/watch-time, shareability, creator ecosystems, internet trends and culture. The role is heavily execution-oriented and requires someone who can independently think, create, experiment, and ship fast.
Responsibilities:
- Build high-engagement content systems, not just isolated posts.
- Drive organic reach, engagement, community growth, and brand recall.
- Create and execute content calendars across short-form videos, reels, memes, trend-led content, UGC, founder-led content, event storytelling, and creator collaborations.
- Work closely with founders, designers, creators, and video editors to ship high-quality content quickly.
- Identify viral trends, hooks, formats, and platform shifts early.
- Build creator/influencer collaborations and community-led storytelling initiatives.
- Track and optimise: watch time, retention, shares, saves, comments, and engagement quality.
- Continuously experiment with new formats, narratives, and distribution strategies.
- Help define and evolve the brand tone, positioning, and internet identity.
Requirements:
- 3-8 years of experience in social media, brand, or content-led consumer companies/startups.
- Strong understanding of Instagram and YouTube growth mechanics.
- Proven track record of driving organic engagement and audience growth.
- Deep understanding of internet culture, meme behaviour, hooks, and virality.
- Strong storytelling and content ideation skills.
- Ability to think independently and execute with high ownership.
- Strong sense of taste and creative judgement.
- Comfortable working in fast-moving, high-ownership startup environments.
Good to Have:
- Experience with creator/influencer ecosystems.
- Experience creating UGC-led campaigns.
- Hands-on video/content editing skills.
- Understanding of community-led growth.
- Experience working closely with founders or early-stage teams.
- Familiarity with AI tools for content creation and workflows.