About the role
We are looking for a creative and result-oriented Social Media Marketing Executive to manage social media activities, content planning, audience engagement, and digital campaigns. The ideal candidate should have a strong understanding of social media trends, content creation, digital marketing, and audience engagement.
Responsibilities:
- Plan and execute social media content calendars.
- Create and coordinate engaging content for social media platforms.
- Monitor current social media trends, formats, hashtags, and audience behaviour.
- Develop creative ideas for posts, reels, stories, campaigns, and other digital content.
- Coordinate with graphic designers, video editors, and other teams for content creation.
- Write engaging captions and social media copy.
- Monitor social media performance and prepare basic reports.
- Track engagement, reach, followers, and other relevant metrics.
- Support digital marketing campaigns and promotional activities.
- Stay updated with new social media features and trends.
Requirements:
- Experience in Social Media Marketing and/or Digital Marketing.
- Strong knowledge of social media trends and content formats.
- Good communication and content-writing skills.
- Creative thinking and strong attention to detail.
- Ability to plan and execute content independently.
- Basic understanding of social media analytics and performance metrics.
Good to Have:
- Experience with Canva or other creative tools.
- Knowledge of paid social media campaigns.
- Basic understanding of SEO and digital marketing.
- Experience with Reels, short-form videos, and influencer/content marketing.
- Creative and digitally aware.
- Strong interest in social media and emerging trends.
- Proactive approach to content ideas and execution.
- Ability to work in a fast-paced environment.