About the role
- Measure potential of territory
- List all FMCG outlets (use TSI, PSRs/DSMs for listing).
- Classification of outlets.
- Make Route maps for optimum coverage.
- Retailing / Wholesaling.
- Manage distributors performance
- Distributor claims handling
- Achieving primary and secondary targets.
- Short-listing and recommendation of distributors.
- Reporting & resolving of grievances and consumer complaints.
- Implementing & settlement of schemes
- Product availability, visibility and Merchandising
- Distributor salesmen, SR and TSI activity monitoring
- To ensure availability of adequate funds (BG/SD) and infrastructure at distributors point.
- Opening new outlets and its monitoring.
- Planning and utilization of BTL budgets.
- Reporting of competitors activities.