About the role
Job Title: Creative Strategist
Location:This position is permanently remote, allowing you to work from anywhere.
Employment Type: Full-time
Why are we hiring for this position?
To lead the ideation, design and optimization of ad creatives that drive performance. The role requires a blend of creativity, analytical thinking and a deep understanding of digital advertising trends.
What does the ideal candidate look like?
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Relevant experience developing high-performing digital ad creative in performance marketing environments
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Strong proficiency in creative design tools and understanding of major advertising platforms
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Demonstrated ability to translate data insights into creative strategies that drive measurable results
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Excellent communication skills with ability to collaborate effectively across departments
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Experience in EdTech or e-commerce sectors preferred
Roles and Responsibilities
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Creative Development: Lead the creation of high-impact ad creatives, including static images, videos, and UGC-style content, tailored for different funnel stages.
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Multi-Platform Campaign Execution: Strategically develop and deploy platform-specific creative approaches for Meta, Google and emerging channels, ensuring maximum performance while maintaining brand consistency.
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Performance Analysis & Optimization: Conduct rigorous A/B testing and analyze creative performance metrics to identify winning elements, quickly iterate on underperforming assets and scale successful approaches.
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Cross-Functional Leadership: Partner with performance marketing, brand, product and data teams to align creative strategy with campaign objectives, audience insights and business goals.
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Innovation & Thought Leadership: Continuously research industry benchmarks, competitor approaches, and platform innovations to maintain a cutting-edge creative advantage in a rapidly evolving digital landscape