About the role
Key Responsibilities
Digital Marketing Strategy
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Plan, execute, and optimize online marketing campaigns across multiple digital platforms.
- Monitor industry trends, competitor activities, and emerging digital technologies.
- Conduct keyword research and competitor analysis.
- Optimize website content, landing pages, and blogs for search engines.
- Improve website rankings through on-page and off-page SEO techniques.
- Perform technical SEO audits and coordinate with developers for improvements.
- Create, manage, and optimize Google Ads campaigns.
- Monitor campaign performance, CTR, CPC, CPA, and ROI.
- Manage campaign budgets efficiently to maximize conversions.
- Develop engaging social media content calendars.
- Monitor audience engagement and respond to customer inquiries.
- Track social media performance using analytics tools.
- Create compelling marketing content including blogs, articles, social media posts, email campaigns, and website copy.
- Coordinate with graphic designers and video editors for creative assets.
- Ensure brand consistency across all digital platforms.
- Design and execute email marketing campaigns.
- Segment customer databases for targeted communication.
- Monitor open rates, click-through rates, and campaign performance.
- Update website content regularly.
- Coordinate with developers for website maintenance and enhancements.
- Improve website usability and user experience.
- Monitor website traffic using Google Analytics.
- Prepare weekly and monthly marketing performance reports.
- Analyze campaign performance and recommend improvements.
- Track KPIs such as:
- Website Traffic
- Lead Generation
- Conversion Rate
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Website Traffic
- Maintain a consistent brand image across all digital channels.
- Support product launches, promotional campaigns, and corporate branding initiatives.
- Work closely with the Sales, Business Development, and Creative teams.
- Coordinate with external agencies, freelancers, and vendors when required.
RequirementsRequired Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
- Minimum 2 years of hands-on experience in Digital Marketing.
- Proven experience managing digital campaigns with measurable results.
Required Technical Skills
- Google Ads
- Google Analytics (GA4)
- Google Search Console
- Meta Business Suite
- Meta Ads Manager
- SEO Tools (SEMrush, Ahrefs, Moz, Ubersuggest)
- WordPress or other CMS platforms
- Canva and Adobe Creative Suite (basic knowledge preferred)
- Email Marketing Platforms (Mailchimp, Zoho Campaigns, etc.)
- Microsoft Excel
- Basic HTML/CSS knowledge (preferred)
Required Competencies
- Excellent written and verbal communication skills
- Strong analytical and problem-solving abilities
- Creativity and innovative thinking
- Time management and multitasking skills
- Attention to detail
- Ability to work independently and within a team
- Data-driven decision-making
- Adaptability in a fast-paced environment
Preferred Certifications
- Google Ads Certification
- Google Analytics Certification
- Meta Certified Digital Marketing Associate
- HubSpot Content Marketing Certification
- SEMrush SEO Certification
- Digital Marketing Certification from a recognized institution