About the role
Responsibilities :
- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media (Twitter, Instagram, Facebook, etc.).
- Launch optimized online advertisements through Google Adwords, Facebook, etc. to increase company and brand awareness.
- Be actively involved in SEO efforts (keyword, image optimization, etc.).
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Provide creative ideas for content marketing and update the website.
- Collaborate with designers to improve user experience.
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.).
- Acquire insight into online marketing trends and keep strategies up-to-date.
- Maintain partnerships with media agencies and vendors.
Requirements
- Proven experience as a Digital Marketing Executive or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM.
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
- BSc/BA in marketing, digital media, or a relevant field.
Benefits
- Competitive salary.
- Performance bonuses.
- Health insurance.
- Opportunities for professional growth.
- Flexible work hours.
- Remote work options.
Please submit your resume and a cover letter explaining why you are the right fit for this role to [Insert email address or application link]. We look forward to having you join our innovative team!