About the role
" Drucare is a growing
Health-tech company with a history of developing innovative solutions in
Healthcare domain. We are a team of motivated individuals that help each other
do remarkable things everyday. Drucarians are active learners, have a positive
impact in the Healthcare sector and do exceptional work. We face challenges
together and we win together. And together, we deliver world-class solutions
that transform the way Providers and Patients use technology.”
Apart from developing a world-leading SaaS
Platform, we believe in constantly enriching our culture with-in, and make it
an abode for Drucarians. We balance super hard work with having a lot of fun.
To achieve this, we are looking to expand the team.
Drucare is seeking a Digital Marketing
Executive who is smart, curious and loves the challenge of solving
problems that improve people’s lives. Our comprehensive Healthcare management
platform is built on the latest tech stack and cloud technologies. You’ll
collaborate with a fun and close-knit agile team to architect, implement, test
and continuously deliver new features and solutions to our Healthcare
customers.”
Drucare is a HealthTech company building the
cloud-based IT Infrastructure for the entire health care ecosystem, offering
subscription based (SaaS) services to all the stake holders namely people,
providers and partners. This comprehensive platform DrucareONE offers
end-to-end services for patients, doctors, hospitals, pharmacies, diagnostics, payers
etc. of any size and number.
DrucareONE is built to scale globally and we are
an Advanced Technology Partner for Amazon Web Services (AWS).
Requirements
Responsibilities
·Plan and execute all digital
marketing, including SEO/SEM, marketing database, email, social media and
display advertising campaigns
·Design, build and maintain
our social media presence
·Measure and report
performance of all digital marketing campaigns, and assess against goals (ROI
and KPIs)
·Identify trends and
insights, and optimize spend and performance based on the insights
·Brainstorm new and creative
growth strategies
·Collaborate with internal
teams to create landing pages and optimize user experience
·Utilize strong analytical
ability to evaluate end-to-end customer experience across multiple channels and
customer touch points
·Evaluate emerging
technologies. Provide thought leadership and perspective for adoption where
appropriate
Requirements
·BS/MS degree in marketing or
a related field
·Proven working experience in
digital marketing
·Demonstrable experience
leading and managing SEO/SEM, marketing database, email, social media and/or
display advertising campaigns
·Identifying target audiences
and devising digital campaigns that engage, inform and motivate
·Optimizing landing pages and
user funnels
·knowledge of website
analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
·knowledge of ad serving
tools (e.g., DART, Atlas)
·setting up and optimizing
Google Adwords campaigns
·knowledge of HTML, CSS, and
JavaScript development and constraints
·Strong analytical skills and
data-driven thinking
·Up-to-date with the latest
trends and best practices in online marketing and measurement
Benefits
·Provident Fund
·ESIC
·Health Insurance
·Yearly Hikes