About the role
📢 Hiring Alert – Digital Marketing Executive (Real Estate)
🏢 Industry: Real Estate
📍 Location: Near Ruby Crossing, Kolkata
💼 Position: Marketing Executive
🎓 Qualification: Graduate / BBA / MBA in Marketing
📅 Experience: 3–5 years in a similar role
💰 Salary: ₹4.5 – ₹5LPA
🔑 Key Roles & Responsibilities
1. Lead Generation
Generate leads through digital marketing, channel partners, and offline campaigns
Manage property listings on portals like 99 acres, Magic Bricks,
2. Marketing Campaign Management
Plan and execute marketing campaigns, exhibitions, and promotional events
Coordinate with creative teams for brochures, banners, hoardings, and digital creatives
3. Channel Partner / Broker Management
Build and maintain relationships with brokers and channel partners
Conduct broker meets and project presentations
4. Market Research
Analyse competitor projects, pricing, and market trends
Share insights for pricing strategy and campaign improvements
5. Digital Marketing Coordination
Manage social media pages and website updates
Coordinate with agencies for SEO, paid campaigns, and lead generation
Handle online reputation management (ORM) and respond to queries
6. Reporting
Prepare daily/weekly reports on lead quality
Track campaign performance and conversion rates
7. Branding & Promotion
Ensure proper on-site branding and visibility
Maintain strong project presence in the market
🛠️ Skills Required
Strong knowledge of digital marketing
Expertise in social media and online ad management
Good communication and presentation skills
Analytical mindset for campaign optimisation
Familiarity with CRM tools
Basic knowledge of Canva (preferred)