About the role
Digital Marketing Executive
Job description
Roles and Responsibilities
- Develop and implement a comprehensive digital marketing strategy that aligns with the overall goals of the business.
- Create engaging and effective marketing campaigns across multiple digital channels, including email, social media, and paid advertising.
- Track and analyze website traffic and user engagement metrics to identify areas for improvement and optimization.
- Collaborate with the sales team to develop targeted marketing campaigns that drive leads and conversions.
- Manage the creation and distribution of marketing content, including blog posts, videos, and webinars.
- Stay up-to-date with industry trends and emerging technologies to identify new opportunities for growth and innovation.
Qualifications:
- 1+ years of experience in a digital marketing role.
- Proficiency with tools like ZoomInfo, Canva, HubSpot.
- Strong analytical skills and experience with data-driven decision making
- Excellent communication and collaboration skills
- Hands-on experience in Onpage/Offpage SEO (To Increase Traffic)
- Proficiency in using Keyword Research Tools (Organic Ranking)