About the role
Responsibilities:
- Own and manage end-to-end Facebook Ads campaigns.
- Plan campaign strategy, audience targeting, budget allocation, execution, and optimisation.
- Drive high-quality lead generation while maximising campaign performance and ROI.
- Analyse campaign performance, generate insights, and optimise campaigns based on data.
- Manage Google Ads campaigns as an additional responsibility.
- Coordinate with the creative team to develop high-performing ad creatives and copy.
Requirements:
- 2-3 years of hands-on experience in Performance Marketing.
- Strong expertise in Facebook Ads is mandatory.
- Proven experience managing end-to-end Facebook Ads campaigns independently.
- Working knowledge of Google Ads, Google Analytics, and Google Tag Manager.
- Strong analytical and problem-solving skills.