About the role
· 2–3 years of proven experience in digital marketing.
· Hands-on experience with SEO/SEM, Google Ads, social media campaigns, and analytics tools.
· Strong understanding of current online marketing concepts, strategies, and best practices.
· Excellent communication and interpersonal skills.
· Knowledge of basic design tools (Canva, Adobe Photoshop) is a plus.
Responsibilities:
- Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
- Track and analyse website traffic flow and provide regular internal reports.
- Measure performance of digital marketing efforts using various tools (Google Analytics, Google Search Console, etc.).
- Identify trends and insights and optimize spend and performance based on the insights.