About the role
·Plan
and execute integrated digital marketing strategies aligned with business and
sales objectives
·Own
end-to-end campaign planning, execution, optimization, budget management, and
KPI delivery (CPL, ROI, CTR, conversions)
·Execute
on-page and off-page SEO strategies, keyword research, and website optimization
initiatives
·Manage
and optimize websites, landing pages, and conversion funnels to improve lead
generation
·Coordinate
with content teams to develop blogs, case studies, email campaigns, and website
content aligned with marketing objectives
·Plan
and execute social media calendars for campaigns, product launches, events, and
exhibitions
·Drive
engagement through organic and paid social media strategies, online reputation
management, and community engagement
·Set
up Google Analytics and website tracking to clearly identify lead sources across all channels (Google Ads, SEO, social media, etc.)
·Ensure
all leads are correctly attributed to the appropriate marketing channel and
report channel-wise performance
·Regularly
audit and resolve issues in website tracking, forms, and conversion events to
maintain accurate lead source reporting
·Track
and analyze digital campaign and website performance using Google Analytics,
Google Tag Manager, and Search Console
·Prepare
weekly and monthly performance, lead, and ROI reports with actionable insights
·Coordinate
with external agencies, and internal stakeholders to ensure effective execution
of digital marketing initiatives
·Support
branding and promotional initiatives for product launches, exhibitions, and
events
·Work
with international clients and cross-functional teams where required
Requirements
·3–5
years of hands-on experience in digital marketing
·Strong
background in performance marketing and lead generation
·Ability
to independently own and optimize campaigns with minimal supervision
·Experience
working with international clients preferred
- Google
Analytics 4, Google Tag Manager, Google Search Console
·SEO
tools: Ahrefs or SEMrush
·WordPress
and landing page tools
·CRM
/ lead management systems