About the role
- Develop
and Implement Digital Marketing Campaigns: Plan,
execute, and monitor digital marketing campaigns across various platforms such
as social media, email, SEO and websites to drive traffic, increase brand awareness,
and generate leads or sales.
- Manage Digital Platforms: Oversee all
digital marketing platforms and tools, ensuring consistent brand messaging and
optimal user experience across channels like Facebook, Twitter, Instagram,
email, and company websites.
- Content Creation and Distribution:
Collaborate with internal teams and external agencies to create engaging
digital content, maintain editorial calendars, and distribute communications
effectively both internally and externally.
- Collaboration and Team Leadership: Work
closely with marketing, sales, public relations, creative, and web development
teams to align communication goals with business objectives. Lead and mentor
digital marketing and communications teams, ensuring high performance and
professional development.
- Budget Management: Develop and manage
budgets for digital marketing campaigns, ensuring cost-effectiveness and
accurate financial tracking.
- Communication Strategy: Develop
communication goals aligned with organizational objectives, segment target
audiences, and tailor messaging to meet their needs. Manage internal
communications to keep staff and stakeholders informed.
- Campaign Innovation and Trend Monitoring:
Stay updated on the latest digital marketing trends and technologies, testing
new ideas and platforms to enhance reach and engagement.
Requirements
- Strong technical skills in digital marketing tools and analytics.
- Excellent communication, interpersonal, and project management abilities.
- Experience with SEO, social media management, email marketing, and content creation.
- Ability to analyze data and optimize campaigns based on performance metrics.
- Website Management (WordPress / CMS / Hosting / SSL)
- Creative mindset combined with analytical thinking to develop innovative marketing strategies.
- Employer Branding & Internal Communications