About the role

1. Responsibilities: • Rich experience of Website Design and development, SEO, SMO, SME, Lead Generation, Email Marketing, PPC, CPC, and What Sapp Marketing etc. lead generation management. Assist in the formulation of strategies to build a lasting digital connection with consumers. • Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.). • Launch optimized online adverts through Google Ad words, Facebook, etc. to increase company and brand awareness. • Be actively involved in SEO efforts (keyword, image optimization, etc.). • Prepare online newsletters and promotional emails and organize their distribution through various channels. • Provide creative ideas for content marketing and update the website. • Collaborate with designers to improve user experience. • Measure performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, Web Trends, etc.) • Acquire insight in online marketing trends and keep strategies up-to-date. • Maintain partnerships with media agencies and vendors. 2. Requirements: • Proven experience as a Digital Marketing Executive or similar role. • Excellent understanding of digital marketing concepts and best practices. • Experience with B2C social media, Google Ad words, and email campaigns and SEO/SEM. • Working knowledge of ad serving tools (e.g., DART, Atlas). • Perfect knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends, etc.). • Skills and experience in creative content writing. • Analytical mindset and critical thinking.• Excellent communication and interpersonal skills. • BE/Beach OR BSc/BA in marketing or relevant field.

Digital Marketing Executive

About the role

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