About the role
Role Overview We are looking for a Digital Marketing Executive to drive MSME engagement through digital channels and support lead generation, nurturing, and customer engagement.
Key Responsibilities ● Manage campaigns across WhatsApp, Email, Meta, Instagram, Facebook, and . ● Create engaging content, creatives, blogs, emails, and marketing collateral. ● Execute campaigns. ● Drive lead generation, lead nurturing, and customer engagement. ● Track campaign performance, leads, engagement, and conversions. ● Adapt content for MSME audiences and regional language requirements. ● Work with internal teams/designers to develop effective marketing campaigns.
Requirements ● 2–4 years of experience in B2B / B2C / Industrial Marketing. ● Hands-on experience with WhatsApp Business, Email Marketing, Meta Ads, . ● Strong content creation and campaign analytics skills. ● English and Hindi mandatory; Kannada mandatory. ● Experience in MSME, SME, B2B, B2C, or Industrial Marketing is preferred