About the role
What You’ll Be DoingOnline Store Management (D2C)
- Website UX: Optimize site navigation, product pages, and checkout flows to maximize conversion rates.
- Catalog Management: Oversee timely product uploads, accurate descriptions, inventory syncing, and seasonal collections.
- Tech Oversight: Manage the backend platform (e.g., Shopify, Magento, or WooCommerce) and integrate necessary plugins with help of developers.
- Channel Expansion: Launch, manage, and scale the brand on major fashion marketplaces (e.g., Amazon, Myntra, Nykaa, or regional platforms).
- Listing Optimization: Ensure high-quality imagery, SEO-friendly titles, and competitive pricing structures across platforms.
- Account Health: Monitor seller ratings, compliance metrics, and buy-box ownership.
- Campaign Strategy: Plan and execute performance marketing strategies including Meta Ads, Google PPC, and Retargeting.
- Retention Marketing: Drive customer loyalty and repeat purchases via Email and SMS marketing automation.
- SEO & Content: Coordinate with creative teams to optimize keywords and produce high-converting landing pages.
- Analytics: Track daily traffic, Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Customer Lifetime Value (LTV).
- Inventory Control: Partner with the production team to prevent stockouts and manage overstock situations.
- Order Fulfillment: Coordinate with warehouse teams and logistics partners to ensure fast, damage-free shipping.
- Customer Experience: Supervise the customer support workflow to quickly resolve returns, exchanges, and payment issues.
- Reporting: Prepare monthly MIS and present various data points to brand owners and help them with insights.
- Planning: Based on reports, make quarterly plans and execute and report every month.
- Team: Hire and manage a lean team to run business and manage team performance.
What We’d Love To See
- 3–5 years of experience in e-commerce management, preferably within fashion, luxury, lifestyle, B2C, or D2C brands.
- Proven experience managing both D2C websites and online marketplaces.
- Hands-on understanding of e-commerce platforms such as Shopify, Magento, WooCommerce, or similar platforms.
- Strong understanding of performance marketing, Meta Ads, Google Ads/PPC, retargeting, SEO, email/SMS marketing, and web analytics.
- Experience working with marketplace seller panels and managing marketplace performance.
- Strong analytical and problem-solving skills with good command of MS Excel/Google Sheets.
- Ability to analyze business data, identify trends, prepare forecasts, and make data-driven decisions.
- Strong ownership and execution skills with the ability to manage multiple aspects of an e-commerce business.
It’d Be Great If You Had
- Experience scaling an online fashion, luxury, lifestyle, or premium consumer brand.
- Experience managing end-to-end e-commerce P&L/revenue growth or significant ownership of business targets.
- Experience with CRM and marketing automation tools for customer retention and lifecycle marketing.
- Understanding of e-commerce analytics, conversion optimization, customer journey, and merchandising.
- Experience building and managing a small, high-performing e-commerce team.
- A hands-on, entrepreneurial mindset with the ability to spot opportunities, solve problems, and turn insights into action.