About the role
An e-commerce manager is responsible for managing and growing a company's online sales, website, and digital presence. The role focuses on increasing revenue, improving customer experience, and optimising online operations.
Responsibilities:
- Develop and execute e-commerce strategies to increase sales and market share.
- Manage day-to-day operations of the online store (website, product listings, pricing).
- Monitor website performance, traffic, and conversion rates.
- Plan and run digital marketing campaigns (SEO, SEM, social media, email marketing).
- Analyse sales data and customer behaviour to improve performance.
- Coordinate with IT, marketing, logistics, and customer service teams.
- Manage inventory, product catalogue, and promotions.
- Ensure smooth customer journey and high satisfaction levels.
- Track competitors and market trends.
Requirements:
- Strong knowledge of e-commerce platforms (Shopify, Amazon, etc. )
- Digital marketing (SEO, PPC, social media).
- Data analysis and tools (Google Analytics, Excel).
- Project management and leadership skills.
- Problem-solving and decision-making ability.
- Communication and teamwork.