About the role
- Create engaging creatives for social platforms.
- Design static posts, carousels, stories, reels covers, and other social-first formats.
- Develop creative concepts that drive engagement, shares, saves, comments, and brand awareness.
- Translate content and campaign ideas into visually compelling creatives.
- Adapt designs based on platform, audience, and content objective.
- Design creatives for acquisition, conversion, retargeting, and performance campaigns.
- Develop multiple creative variations for testing different hooks, messaging, layouts, and visual directions.
- Design creatives across different formats and dimensions for digital advertising platforms.
- Develop visual concepts and design systems for brand campaigns, product campaigns, seasonal campaigns, and marketing initiatives.
- Create campaign master creatives and adapt them across multiple platforms and formats.
- Maintain consistency in brand identity, typography, layouts, imagery, and visual language.
- Contribute ideas during creative brainstorming and campaign conceptualisation.
- Create professional visual assets for presentations, reports, internal communication, events, webinars, partnerships, sales, and business requirements.
- Design marketing collaterals, banners, standees, event creatives, emailers, and other business communication assets.
- Handle multiple design requirements simultaneously while maintaining quality and deadlines.
- 3–5 years of professional experience as a Graphic Designer.
- Strong portfolio showcasing social media, performance marketing, campaigns, and brand communication.
- Strong understanding of visual hierarchy, typography, composition, colour, layouts, and storytelling.
- Proficiency in Adobe Photoshop, Illustrator, and After Effects.
- Working knowledge of Figma and other relevant design tools.
- Mandatory hands-on experience with AI-powered creative and design tools for ideation, image generation, creative exploration, editing, and workflow enhancement.
- Ability to effectively integrate AI tools into the design process while maintaining originality, quality, and brand consistency.
- Understanding of social media trends and platform-specific creative formats.
- Ability to create designs that are both visually engaging and business-oriented.
- Ability to work on multiple projects and deliver within tight timelines.
- Strong attention to detail and ability to maintain brand consistency.
- Good communication and collaboration skills.
- Experience in fintech, BFSI, digital marketing, advertising, or startup environments.
- Knowledge of motion graphics and basic animation.
- Understanding of performance marketing metrics and creative testing.