About the role
Key Responsibilities
1. Pre-Production & Strategy
Conceptualize and storyboard original content pillars (Educational, Hero, and Engagement-driven).
Develop scripts and creative briefs that align with brand guidelines.
Coordinate logistics, including location scouting and host/influencer management.
2. Production (The "Shoot")
Act as the lead videographer for studio and on-location shoots.
Proficiency in operating DSLRs/Mirrorless cameras (Sony A7 series, Canon R series) and mobile cinematography.
Manage lighting setups and high-quality audio recording and mics.
Direct on-camera talent or internal stakeholders to ensure authentic performances.
3. Post-Production (The "Edit")
Execute high-quality edits using Adobe Premiere Pro or Final Cut Pro.
Create motion graphics and text overlays using After Effects or Canva.
Optimize content for various formats (9:16 for Reels/Shorts, 16:9 for YouTube/Web).
Handle color grading, sound design, and trend-specific music selection.
4. Optimization & Analysis
Stay ahead of platform algorithm changes (specifically Instagram and TikTok).
Collaborate with the marketing team to analyze performance metrics (Reach, Dwell Time, Saves) and iterate on content.
Required Skills & Qualifications
Experience: 3–5 years in digital video production or a similar creative role.
Technical Kit: Expert knowledge of the Adobe Creative Suite (Premiere, After Effects, Photoshop).
Gear Savvy: Comfortable with lighting (3-point setups), gimbal operation (DJI/Zhiyun), and audio gear.
Portfolio: A strong showreel demonstrating a mix of polished brand work and fast-paced social content.
Communication skills
Speed & Agility: Ability to turn around "reactive" content within 24–48 hours.
Problem Solver: Ability to troubleshoot technical issues on set or in the edit suite.
Communication: Capable of presenting creative ideas to leadership and taking constructive feedback.