About the role
We're looking for a Growth Manager to drive user acquisition, engagement, retention, and revenue for Crack Govt Exam, our AI-powered learning platform for UPSC, SSC, RRB, banking, state PSC, and other government exams. You'll work closely with the founders, product, content, and creative teams to build and execute growth strategies across paid marketing, organic growth, social media, ASO, referrals, partnerships, and conversion funnels.
Responsibilities:
- Own growth across the complete funnel: Acquisition, Activation, Engagement, Retention, and Revenue.
- Plan and execute performance marketing campaigns across Meta, Google, and other channels.
- Drive organic growth through Instagram, YouTube, SEO, and ASO.
- Identify opportunities to improve app installs, onboarding, engagement, and subscriptions.
- Analyze user behavior, campaign performance, and funnel metrics.
- Run experiments and A/B tests to improve CAC, conversion, retention, and LTV.
- Work with the creative team to develop high-performing ad creatives and content.
- Build growth campaigns around UPSC, SSC, RRB, banking, and state PSC audiences.
- Explore partnerships with creators, educators, communities, and student networks.
- Develop referral, retention, and re-engagement campaigns.
- Track competitors, market trends, and emerging growth channels.
- Build weekly/monthly growth dashboards and report key metrics to the founders.
Requirements:
- 2-5 years of experience in growth, performance marketing, product growth, or consumer internet.
- Strong understanding of growth funnels and metrics.
- Experience with Meta Ads and Google Ads.
- Strong analytical and data-driven mindset.
- Comfortable with GA4 app analytics, attribution, and dashboards.
- Understanding of ASO, SEO, social media, and content-led growth.
- Excellent experimentation and problem-solving skills.
- Ability to move fast and take ownership in a startup environment.
- Bonus: Experience in EdTech, consumer apps, AI products, subscription businesses, or exam preparation is a big plus.