About the role
We are looking for an entrepreneurial digital growth leader to build and scale customer acquisition for AIF Direct. The role will own the end-to-end digital growth funnel, from demand generation and lead acquisition to conversion optimisation and customer journeys for one of India's most differentiated alternative investment platforms.
The ideal candidate combines strong performance marketing expertise with a deep understanding of digital investing platforms and customer acquisition in financial services.
Responsibilities:
- Own digital customer acquisition strategy for AIF Direct.
- Build scalable acquisition engines across paid, organic, referral, affiliate, partnerships, and lifecycle marketing.
- Drive qualified HNI and UHNI lead generation while optimising customer acquisition cost (CAC) and conversion.
- Design and optimise digital customer journeys across web, app, CRM, and marketing automation platforms.
- Improve conversion through experimentation, A/B testing, funnel analytics, and landing page optimisation.
- Partner with Product, Sales, Wealth Distribution, Technology, and Content teams to improve customer experience and conversion.
- Develop personalised acquisition and engagement campaigns for HNI investors across digital channels.
- Build growth dashboards and monitor key metrics including CAC, ROAS, lead quality, activation, conversion, and customer lifetime value.
- Leverage AI and automation to improve campaign performance, personalisation, and marketing efficiency.
- Build and manage relationships with media agencies, digital partners, and technology platforms.
Requirements:
- 5-8 years of experience in digital acquisition, growth marketing, or performance marketing.
- Experience scaling customer acquisition for a fintech, wealth-tech, investment platform, or digital financial services company.
- Hands-on experience with marketing analytics, attribution, customer segmentation, and conversion optimisation.
- Strong analytical mindset with experience using data to drive growth decisions.
- Familiarity with HNI / UHNI customer segments, wealth management, investing, alternatives, or capital markets is preferred.
- Comfortable working in a fast-paced, high-growth environment with cross-functional teams.
Success Measures:
- Qualified HNI / UHNI leads generated.
- Lead-to-investment conversion.
- Assets mobilised through digital channels.
- Return on marketing investment (ROMI).
- Funnel conversion across key customer journeys.
- Customer activation and engagement metrics.
- Organic traffic and referral contribution.
- Growth in digital investor base.