About the role
As a Growth Marketing Manager, you will own paid acquisition and lead generation end-to-end. You will be responsible for driving high-quality leads, improving conversion efficiency, and building scalable growth systems. This is a high-ownership role that combines performance marketing, analytical thinking, and experimentation.
Responsibilities:
- Lead generation strategy with a focus on quality and conversion.
- Campaign setup, optimisation, and scaling across channels.
- Funnel performance including lead quality, conversion rates, and CAC.
- Data tracking, reporting, and performance analysis.
- Collaboration with sales, programme, and leadership teams to align on outcomes.
- Continuous experimentation with new channels, creatives, and strategies.
- Improving lead quality while maintaining scale.
- Reducing CAC and improving overall growth efficiency.
- Bridging the gap between marketing leads and actual conversions.
- Identifying and fixing bottlenecks across the acquisition funnel.
- Building a predictable and scalable growth engine.
Requirements:
- Strong understanding of performance marketing, growth strategies, and lead generation.
- Experience in running and optimising paid campaigns across major platforms.
- Strong analytical mindset with the ability to work with data and metrics.
- Good intuition for audience targeting, messaging, and positioning.
- High ownership mindset with a bias for execution.
- Comfort working in a fast-paced startup environment.
Nice to have:
- Experience in edtech, upskilling, or similar domains.
- Exposure to AI tools or automation in marketing workflows.