About the role

The core responsibilities for the job include the following:

Campaign planning and execution:

Plan campaigns from idea to launch, including briefs, messaging, and timelines.
Use AI to write the content campaigns depending on email series, landing page copy, social posts, blog posts, and guides.
Coordinate events, webinars, and speaking opportunities, including submissions, scheduling, and logistics.
Work with subject matter experts to gather input and keep all content clinically and technically accurate.

Outbound and lead generation:

Build and clean target account and contact lists using Clay, Apollo, Seamless. AI, and other data sources.
Verify emails and own list quality.
Use signal data, such as intent, hiring, tech stack, website visits, and engagement signals, to prioritize accounts, time outreach, and personalize sequences.
Write personalized outreach sequences, then set up sending and tracking.
Monitor deliverability and fix issues before they affect results.
Build and improve automated research and outreach workflows.

Paid and social:

Run and adjust paid ads and social promotion.
Test new ad channels and decide what to scale or stop.
Track which target accounts engage with our content and ads, and pass those signals to sales.

Website and positioning:

Lead the Jeeves website revamp and ongoing maintenance, including page structure, messaging, and copy.
Maintain a central source of truth for Jeeves capabilities and benefits.
Coordinate the video and creative assets the website depends on.

Sales enablement and reporting:

Build and standardize sales collateral and decks.
Share account intelligence, website visitor data, and content performance with sales.
Create other enablement resources as sales needs them.

Product communications, customer stories, and market intelligence:

Requirements:

At least 3 years (ideally 3 to 6) of hands-on growth, demand generation, or outbound marketing experience, preferably in B2B SaaS.
A track record of generating a qualified pipeline
Strong hands-on experience with Clay, Apollo, and Seamless. AI, or similar tools, for list building, enrichment, and verification.
Experience using signal data to prioritize accounts and to time and personalize outreach.
Hands-on experience with or similar sending tools, including setting up sequences, sending, and tracking, and monitoring deliverability and fixing problems when they appear.
Daily, practical use of AI in your work, and at least one thing you have automated end-to-end, such as a Clay table, a Grok Bot or Claude-based agent, or automation, or a similar build.
Experience reporting on campaign and website performance in GA4.
Clear, persuasive writing across outreach, email, landing pages, and social.
Comfort with numbers: you can read a funnel, set a baseline, run a test, and make a call.
The judgment to own a plan, set priorities, and work with sales, product, and subject matter experts without close supervision.

Nice-to-haves:

Experience marketing to hospitals, health systems, or other healthcare IT buyers.
Experience selling into enterprise buying committees with long sales cycles.
Experience running and optimizing Meta Ads and Google Ads.
Experience writing long-form content, such as blog posts and guides.
Hands-on experience with a CRM.
Experience owning website page structure, messaging, and copy updates.
Event, webinar, or conference marketing experience, including speaking submissions.
Experience with account-based marketing and using engagement signals to prioritize accounts for sales.

Tool stack we use:

Growth Marketing Manager