About the role
Responsibilities:
- Lead marketing across Bangalore and Mumbai ad campaigns, content, community, SEO, and social.
- Open up offline acquisition through pop-ups, corporate sessions, society activations, and on-ground events.
- Build partnerships and business collaborations with corporates, communities, influencers, and complementary brands that bring qualified buyers to us.
- Drive Guided Homebuying Programme signups through every channel you own, with clear attribution.
Requirements:
- 6-10 years in growth or marketing, with experience across digital and offline.
- Generalist, not specialist.
- B2C and startup experience.
- Track record of building something from zero, a channel, a programme, a partnership engine.
- Comfortable fostering partnerships and business collabs.
- Excellent with content.
- You have a strong instinct for what a homebuyer would actually read, watch, or share.
- Data-based thinking.