Growth Marketing Manager

Growth Marketing Manager

• The Growth Marketing Manager will be responsible for building a scalable growth engine across multiple group companies from the ground up.
• The role will focus on driving qualified pipeline through viral loops, referral systems, and content-led demand generation aligned with defined ICPs.

Key Responsibilities

• Design and launch viral loops and referral programmes using free tools, shareable content, and client incentives to generate self-reinforcing lead flow.
• Manage account-based marketing initiatives, email nurture campaigns, and event-to-pipeline conversion strategies.
• Build and run structured growth experiments on a quarterly basis, focusing on rapid testing, eliminating low-performing initiatives, and scaling successful strategies.
• Manage Zoho CRM and Zoho Marketing Automation workflows, including lead scoring, drip campaigns, SDR handoff, and attribution tracking.
• Build and monitor growth dashboards tracking metrics such as customer acquisition cost, MQL to SQL conversion, pipeline velocity, channel ROI, and viral coefficient.
• Create high-quality fintech content, including payment flow explainers, operational playbooks, and compliance guides targeted at technical decision-makers.

Must-Have Skills & Experience

• 5–10 years of experience in growth marketing, demand generation, or performance marketing.
• At least 3 years of experience in B2B tech services, SaaS, or fintech.
• Proven experience in building growth systems within IT services companies.
• Demonstrated track record of developing viral loops, referral engines, or product-led growth mechanisms with measurable pipeline impact.
• Strong analytical capabilities, including experience in dashboards, lead scoring, multi-touch attribution, and A/B testing.
• Proficiency in data handling using SQL or advanced spreadsheets.
• Excellent written and verbal English communication skills, targeting UK and EU financial services audiences.

Good to Have

• Domain knowledge in payments, card issuance, or open banking.
• Experience marketing to UK and EU fintech buyers such as CTOs, VP Engineering, COOs, and CEOs.

Tech Stack

• Zoho CRM and Zoho Marketing Automation.
• Google Analytics 4.
• .
• Ahrefs or SEMrush.
• Canva.
• AI tools such as Claude, Codex, and Gemini.
• Automation tools including Zapier or Make.
• Experience in building landing pages and conducting A/B testing.