About the role
We are hiring a Growth and Marketing Manager to own demand generation through our email, web, and social channels. Note: Pinegap's newsletter email content is generated automatically by our investment research-specific AI agents, personalized to each fund's workflows and the companies they hold. Your job is to optimize what happens after the email is opened. Primary objective: Maximize conversion from newsletter email opens to website traffic to demos booked on the platform.
Responsibilities:
- Convert newsletter traffic into booked demos: own deliverability, open rates, click-through to the website, and demo booking conversion.
- Content itself is produced by Pinegap's automated AI agents based on each user's holdings and workflows.
- Run continuous experiments across subject lines and send timing, segmentation, CTAs, and landing pages to lift open-to-traffic and traffic-to-demo conversion rates.
- Revamp the Pinegap website to sharpen messaging and improve conversion to demos.
- Improve SEO and AEO (answer engine optimization) so Pinegap surfaces in both search engines and AI assistants.
- Grow followers and customers on Twitter/X organically: content strategy, posting cadence, and engagement with the finance and fintech audience.
- Run ABM campaigns targeting hedge funds, multi-manager platforms, mutual funds, RIAs, and wealth managers, including account list building, personalized campaigns, and tight alignment with sales.
- Track what is working and optimize for conversions across the full funnel: opens, CTR, website traffic, demos booked, outbound reply rates, and X engagement
Requirements:
- 5+ years in growth marketing, demand generation, or B2B marketing.
- Worked at a vertical SaaS company (a product built for a specific vertical or niche market, not horizontal), with 2+ years continuously at that company.
- Been at a Series A or later-stage startup.
- Hands-on experience running ABM campaigns.
- Grown an audience on Twitter/X organically, not just through ads.
- Proven track record of using email as a growth channel with measurable traffic and pipeline impact.
Nice to Have:
- Experience marketing to financial services, hedge funds, or investment research.
- Comfortable with marketing automation and CRM tools.
- Worked in a fast-moving, high-growth startup before.
- Top MBA college.
- Familiarity with AI/LLM products or the MCP ecosystem.