About the role
Key Responsibilities• Plan, execute, and optimize Google Search and Google Demand Gen campaigns.• Research and select keywords relevant to real estate lead generation.• Monitor campaign performance and take corrective action to achieve CPL and leadquality targets.• Conduct A/B testing on creatives, ad copies, and landing pages.• Track leads and ensure data accuracy in reporting.• Stay updated with Google Ads best practices and platform updates.
Requirements• Experience: 2–3 years of hands-on experience in Google Ads campaign management.• Industry Knowledge: Experience in real estate lead generation is preferred.• Technical Skills:o Proficiency in Google Ads (Search, Demand Gen, Display).o Basic knowledge of Google Analytics and conversion tracking.o Understanding of keyword research, bidding strategies, and audience targeting.Soft Skills:o Strong analytical and problem-solving skills.o Good communication and teamwork abilities.o Ability to work under tight deadlines and meet performance targets.