About the role
Responsibilities:
- Plan, launch, and optimize campaigns for lead generation, waitlist growth, retargeting, and product adoption.
- Build and test messaging, offers, audience segments, creatives, and landing pages.
- Analyze funnel performance across impressions, CTR, CVR, CPL, CAC, and downstream quality.
- Work with design, content, and product teams to create high-performing campaign assets.
- Set up campaign tracking, attribution, reporting, and experimentation frameworks.
- Develop remarketing and nurture flows in partnership with CRM / lifecycle tooling.
- Identify new growth opportunities across channels, formats, and audiences.
- Bring strong judgment on where to spend, what to test, and what to kill quickly.
Requirements:
- 4+ years of experience in performance marketing, growth marketing, or paid acquisition.
- Deep comfort with metrics, attribution, funnels, and conversion optimization.
- Experience running campaigns for B2B SaaS, AI products, fintech, developer tools, or other complex software is a plus.
- Ability to write or shape strong ad copy and performance-oriented messaging.
- Comfortable working in a fast-moving startup where speed and experimentation matter.
- High ownership and strong execution ability: you should be able to get things done without a lot of structure.
- Bonus: experience with landing pages, CRO, marketing automation, or lightweight no-code / AI tools.