About the role
We are a fast-growing flooring startup on a mission to modernize how homeowners and businesses discover, buy, and install flooring. We're looking for a Performance Marketing Manager who can own and scale our paid acquisition engine across channels, drive measurable growth, and optimize Customer Acquisition Cost (CAC).
The core responsibilities for the job include the following:
Paid Acquisition and Optimization:
- Plan, execute, and optimize campaigns across Google Ads (Search, Shopping), Meta Ads, YouTube, Display, and other paid channels.
- Build and manage performance funnels for key segments: homeowners, contractors, interior designers, and builders.
- Implement A/B tests for creatives, landing pages, CTAs, offers, and bidding strategies.
- Own weekly performance metrics: CAC, ROAS, conversion rate, cost-per-lead (CPL), and LTV.
Analytics and Reporting:
- Evaluate channel performance and identify opportunities to scale spend efficiently.
- Develop dashboards and provide actionable insights to leadership.
Creative and Content Collaboration:
- Work with design/content teams to create ad creatives, videos, landing pages, and product storytelling tailored for flooring audiences.
- Use insights from campaigns to refine messaging and value propositions.
Growth Strategy and Experimentation:
- Identify new growth channels:
- Manage experimentation roadmap (test new audiences, funnels, and offers).
- Lead retargeting and remarketing strategies to reduce drop-offs.
E-commerce and Lead Conversion:
- Optimize landing pages for conversions (speed, UX, product education, quote forms).
- Work with sales/ops to ensure high-quality lead flow and monitor post-click performance.