About the role
The manager of performance marketing will be responsible for leading and executing performance marketing strategies to drive business growth and achieve organisational goals. This role requires a seasoned professional with extensive experience in performance marketing, strong leadership abilities, and a strategic mindset. The ideal candidate will possess excellent communication skills, adeptness in team building, and a proven track record of delivering successful marketing campaigns.
Responsibilities:
- Develop and implement performance marketing strategies to meet business objectives and drive revenue growth.
- Manage marketing budgets effectively, allocating resources strategically to maximise ROI and achieve targets.
- Make data-driven decisions and execute campaigns with a focus on optimising performance and achieving KPIs.
- Demonstrate adaptability in navigating dynamic market conditions and evolving industry trends to stay ahead of the competition.
- Effectively manage time and resources to meet deadlines and deliver high-quality results consistently.
- Conduct market research and data analysis to identify trends, opportunities, and challenges, and use insights to inform marketing strategies.
- Oversee team management processes, including recruitment, training, and performance evaluation.
- Drive business development efforts by identifying and pursuing opportunities for growth and expansion.
- Manage financial aspects of marketing initiatives, ensuring adherence to budgetary constraints and financial goals.
- Stay abreast of the media landscape, digital marketing trends, and competitive analysis to inform marketing strategies effectively.
- Maintain accountability within the team, setting clear expectations and measuring performance against established KPIs.
- Delegate tasks and responsibilities appropriately, empowering team members to contribute effectively to the overall success of marketing initiatives.
- Optimise marketing campaigns through continuous monitoring, analysis, and adjustment based on performance metrics.
- Utilise negotiation skills to secure favourable terms and agreements with media partners and vendors.
- Implement media analytics tools and methodologies to measure campaign effectiveness and ROI accurately.