About the role
Role & Responsibilities–––––– Manage and optimize Meta Ads (Facebook & Instagram) with monthly budgets exceeding 15,00,000 for a single D2C or consumer brand. Plan, execute, and scale campaigns across Google Ads (Search, Display, YouTube) to drive performance metrics like ROAS, CAC, and conversions. Preferable experience in running marketplace ads (Amazon Sponsored Ads, Flipkart Ads), optimising for sales velocity, ACOS, and category ranking. Track, measure, and analyze campaign performance using Google Analytics, Meta Ads Manager, and other tracking tools (GA4 proficiency is a plus). Conduct A/B testing across creatives, audiences, and landing pages to improve click-through rates (CTR) and conversion rates (CVR). >Collaborate closely with design and content teams to brief and evaluate high-performing ad creatives. Monitor industry trends, algorithm updates, and competitor activity to stay ahead of the curve in performance marketing strategies. Preferred Candidate Profile:–––––––– Meta Ads Manager (Extensive Hands-on Experience) >Google Ads (Search, Display, Shopping, Video) Amazon & Flipkart Ad Platforms (Preferred) >Google Analytics (GA4), Tag Manager, Looker Studio Conversion Tracking & Pixel Management ROI/ROAS-driven Budgeting & Pacing Strong Analytical and Excel/Sheets Proficiency Performance Reporting and Insights Generation