About the role
Responsibilities:
- Design end-to-end user experiences for B2C digital products across web and mobile platforms.
- Translate user needs, business requirements, and product objectives into user flows, wireframes, prototypes, and high-fidelity designs.
- Conduct user research and usability analysis to identify customer pain points and improve product experiences.
- Create intuitive and engaging UI/UX designs while maintaining consistency with design systems and brand guidelines.
- Collaborate closely with product managers, engineers, researchers, and business teams throughout the product development lifecycle.
- Participate in design reviews and incorporate feedback to improve usability, accessibility, and overall customer experience.
- Use data, user feedback, and product metrics to identify opportunities for continuous experience improvement.
- Contribute to and maintain design systems, reusable components, and UX standards.