About the role
Drives positioning, messaging, and go-to-market execution for a health-tech product suite, while independently producing the visual and motion assets needed to bring campaigns to life, reducing dependency on a separate design function.
Responsibilities:
- Own product narratives and messaging across the product portfolio.
- Build GTM plans spanning events, digital channels, and BTL activity, coordinated with product and sales.
- Maintain brand consistency across all collateral (visual identity, typography, tone).
- Support sales enablement with battlecards, case studies, and pitch materials.
- Track campaign performance and iterate on messaging/creative based on results.
Requirements:
- 3-5 years in product marketing (B2B/B2G/health-tech a plus).
- Working proficiency in graphic design tools (Canva, Figma, Adobe Creative Suite) and basic motion design (After Effects or equivalent): this role creates its own assets rather than briefing a design team.
- Strong written communication; comfortable owning a narrative from concept to published asset.
- Portfolio demonstrating both marketing copy and visual/design output required.