Product Marketing Manager

We are looking for a strategic and execution-driven Product Marketer with strong expertise in SEO, performance marketing, product communication, and lead generation. The ideal candidate should have experience in SaaS  products, understand consumer-style B2B marketing approaches, and be comfortable leading a team while working cross-functionally across product, sales, and content.

Key Responsibilities:

• Develop clear product positioning, messaging, and value propositions.

• Create and manage SEO strategies to improve organic growth and search rankings.

• Plan and execute multi-channel marketing campaigns across paid, organic, email, social, and product channels.

• Drive lead generation by optimizing funnels, landing pages, CTAs, and conversion journeys.

• Apply D2C-style consumer thinking to build user-centric, relatable marketing communication.

• Work closely with product teams for GTM planning, feature launches, and product adoption initiatives.

• Conduct in-depth market and competitor research to identify gaps and new opportunities.
  Create or collaborate on marketing assets like blogs, case studies, product pages, and landing pages.

• Track, measure, and report campaign performance and product marketing KPIs.
  Collaborate with sales teams to improve lead quality, lead flow, and conversion rates.

• Manage, mentor, and guide a small marketing team to ensure timely execution.

• Identify and explore new channels, tools, and strategies for product growth.

Requirements

• 5+ years of experience in Product Marketing / Growth Marketing / Digital Marketing roles.

• Strong understanding of SEO, performance marketing, and lead generation workflows.

• Proven experience working with SaaS,  or tech-based products.

• Previous experience in Product Led Growth 

• Ability to translate complex product features into simple, outcome-driven messaging.

• Strong analytical mindset with a good understanding of marketing metrics and attribution.

• Experience handling or mentoring a small marketing team.

• Excellent communication, storytelling, and strategic thinking skills.

Preferred Skills

• Familiarity with tools like HubSpot, Google Analytics, SEMrush/Ahrefs, Mixpanel, Notion, Zapier, etc.

• Experience with product-led growth activities.

• Ability to balance creativity with data-driven decision-making.