About the role
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About the RoleWe are looking for a data-driven Product Marketing Manager (Acquisition + Retention & PLG) to own the user journey from the moment of signup to long-term advocacy. Your mission is to bridge the gap between "signed up" and "power user" by building high-impact lifecycle systems. You will sit at the intersection of Product, Growth, and Marketing, using data to identify friction points and deploying automated nudges, emails, and in-product experiences that drive activation, retention, and expansion. This is a highly analytical role perfect for someone who loves decoding user behavior to build "fail-proof" growth loops.
What You’ll Own1. Lifecycle - Acquisition & Retention Strategy
- Design and execute end-to-end lifecycle journeys:
- Signup → Activation → Engagement → Expansion → Paid
- Build and optimize automated onboarding flows that help users reach the product’s core value faster
- Create systems for feature discovery, usage nudges, and dormant user reactivation
- Design expansion journeys that convert engaged users into power users and paying customers
- Develop retention frameworks that improve user stickiness and long-term product engagement
2. Product Analytics & User Insights
- Analyze user behavior using tools like PostHog, Metabase, Mixpanel, or GA4
- Identify drop-off points, activation barriers, and engagement gaps
- Define and track Product Qualified Lead (PQL) signals
- Identify the product’s “Aha!” moment and optimize onboarding flows to help users reach it faster
- Act as the Voice of the User, feeding insights back to Product and Engineering teams
- Own lifecycle messaging across email, in-app nudges, product notifications, and feature announcements
- Build automated lifecycle journeys using tools such as Loops, , or similar platforms
- Craft high-converting, educational messaging that simplifies complex product value
- Trigger contextual messages based on user behavior, feature usage, and product events
- Continuously optimize lifecycle campaigns to improve engagement and activation
- Partner closely with Product teams to design in-product growth mechanisms
- Experiment with usage-based nudges, milestone celebrations, and paywalls
- Run experiments to improve Signup → Activated User conversion
- Build product-led upsell opportunities through feature usage and engagement signals
- Identify opportunities to increase expansion revenue from existing users
- 4–6 years of experience in Product Marketing, Lifecycle Marketing, or Growth roles
- Strong experience working in SaaS or PLG-driven products
- Deep understanding of product analytics and user behavior analysis
- Experience with analytics tools such as Mixpanel, Amplitude, PostHog, or GA4
- Familiarity with lifecycle automation platforms like , Braze, Loops, or similar tools
- Strong analytical mindset with the ability to turn data into actionable growth experiments
- Exceptional product messaging and writing skills
- Ability to simplify complex technical features into clear user value
- Experience collaborating with Product, Engineering, and Growth teams
- Strong ownership mindset and ability to operate in fast-paced startup environments
Product Usage MetricsIncrease DAU / MAUIncrease feature adoption ratesIncrease session frequency and product engagement
Lifecycle Engagement MetricsImprove email engagement ratesImprove CTR and conversion from lifecycle messagingImprove performance across retention cohorts and lifecycle campaigns
Activation MetricsIncrease Signup → Activated User conversionIncrease Activated Users → PQL conversion
Revenue Expansion MetricsIncrease PQL → Paid conversionIncrease expansion revenue from existing users
You’ll Thrive If You Are…
- A data-driven problem solver who enjoys analyzing user behavior
- Passionate about building product-led growth loops
- Comfortable experimenting and iterating rapidly
- Obsessed with improving user journeys and product engagement
- Motivated by turning product usage into measurable revenue impact
Our ValuesExtreme ownership and bias for actionHonest, high-velocity communicationRespect for craft and obsession with usersFast, scrappy iteration over perfectionLow ego, high empathy, radical candor
What We OfferCompetitive salary and meaningful equityDirect mentorship from foundersOwnership of a core growth and retention functionBangalore (HSR Layout) — In-office role (No Remote)LocationBangalore (HSR Layout) — In-office role (No Remote)
Why Join Us?đź’ˇBuild the growth engine of a category-defining AI companyWork directly with experienced foundersOperate at the intersection of AI, ecommerce, and product-led growthBe part of a high-ownership, high-impact journey shaping the future of commerce