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YES Bank

Posted 25 Jun 2023

Senior Sales Manager Premiere Acquisition

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Team
Acquisition and Product Cross Sell Business
Posted
25 Jun 2023

About the role

üTo ensure acquisition & value build of new to Bank CA customers in the branch in the identified segments üTo ensure value enhancement in the mapped portfolio üTo focus on profile based cross sell of value added products such as Trade Forex, CMS, POS, Payment gateway solutions, doorstep banking, working capital / loan needs & OPDT and family SA üTo ensure on boarding, M+1 activation, Value build up & AQB maintenance of accounts acquired üTo ensure Sales process adherence & desired productivity of BRPs üTo ensure  that team of BRPs meets Yes Performance standards (YPS) üTo manage, mentor and motivate the BRP team and evaluate and recommend the appropriate programs for differential training needs üTo ensure catchment mapping & scoping for the CA business with the help of BRPs along with BBL & prepare a wish list of potential customers from each identified segment in the catchment üTo monitor customer profile, understand customer’s business needs & provide appropriate product / pricing solution. üTo monitor & ensure sourcing of quality current accounts – in terms of product mix and value driven customer segments üTo ensure proactive migration of portfolio customers to direct banking channels esp. Net Banking üTo maintain continuous customer engagement with all customers sourced by self & team through customer visits & proactively resolve customer issues/queries   üTo provide regular inputs to product team on opportunities & segmentation, product features & quality of portfolio acquired along with competition benchmarking  üTo develop and continuously upgrade new innovative sales channels & techniques to maximize productivity üTo implement the sales monitoring mechanism to measure the productivity of the team üTo monitor the quality of sourcing of products to evaluate developmental needs of the sales teams and drive the sales system towards quality standards where risks are well controlled üTo derive insights to Competitor Sales activities and effectively counter the efforts

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