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YES Bank

Posted 21 May 2023

Senior Sales Manager Premiere Acquisition

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Team
Acquisition and Product Cross Sell Business
Posted
21 May 2023

About the role

üTo ensure acquisition & value build of new to Bank YES FIRST BUSINESS Product/Program & Trade/Fx led CA customers in the branch in the identified segments üTo Identify, build, acquire and deepen relationships to gain incremental wallet share of the high value segment through a superior customer experience üTo ensure high value enhancement through acquisition & deepening in the mapped portfolio üTo Provide a differentiated customer experience that supports our YFB value proposition. Execute integrated sales, service and relationship strategies to support growth and retention of business customers. üTo recognize and understand a client's global banking needs in order to provide holistic financial solutions in collaboration with the PSM üTo focus on profile based cross sell of value added products such as Trade Forex, CMS, POS, Payment gateway solutions, doorstep banking, working capital / loan needs & OPDT and family SA üTo ensure on boarding, M+1 activation, Value build up & AQB maintenance of accounts acquired üTo Master referral opportunities to grow portfolio. Proactively source, acquire and expand high value customer relationship by maximizing sale and service opportunities. üTo ensure Sales process adherence & desired value productivity of BRPs üTo ensure  that team of BRPs meets Yes Performance standards (YPS) üTo manage, mentor and motivate the BRP team and evaluate and recommend the appropriate programs for differential training needs üTo ensure catchment mapping & scoping for the CA business with the help of BRPs along with BBL & prepare a wish list of potential high value customers from each identified segment in the catchment üTo monitor customer profile, understand customer’s business needs & provide appropriate product / pricing solution. üTo Anticipate the complex financial needs of the client and offer solutions through a wide range of products, services and tools üTo ensure proactive migration of portfolio customers to direct banking channels esp. Net Banking üTo maintain continuous customer engagement with all customers sourced by self & team through customer visits & proactively resolve customer issues/queries   üTo provide regular inputs to product team on opportunities & segmentation, product features & quality of portfolio acquired along with competition benchmarking  üTo develop and continuously upgrade new innovative sales channels & techniques to maximize productivity üTo implement the sales monitoring mechanism to measure the productivity of the team üTo monitor the quality of sourcing of products to evaluate developmental needs of the sales teams and drive the sales system towards quality standards where risks are well controlled üTo derive insights to Competitor Sales activities and effectively counter the efforts üTo Adhere to sales process & KYC Norms of the bank

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