Social Media Executive

About the Role:

We are looking for a dynamic and creative Social Media Executive with 6-12 months of experience to join our team. You will be responsible for managing day-to-day social media activities, content creation,  and tracking performance across all platforms. This role is critical for building our brand's online presence and driving audience engagement.

1. Content Creation and Publishing:

• Collaborate with the design and content teams to ensure brand consistency in tone and style.

2. Performance Tracking & Reporting:

• Track, analyze, and report on key metrics, providing insights into audience growth, engagement, and the performance of individual posts and campaigns.

• Prepare weekly and monthly social media reports to identify areas for improvement and success.

3. Trend Monitoring & Innovation:

• Stay updated with the latest social media trends, algorithm updates, and platform features to ensure the brand remains ahead of the curve.

• Recommend new ideas, tools, and creative strategies to drive innovation and audience engagement.

4. Content Calendar Management:

• Support the management of the social media content calendar, ensuring that content is timely and relevant.

• Work with other departments (content, design, marketing) to ensure timely delivery of assets for upcoming posts and campaigns.

5. Competitor Analysis:

• Monitor competitor activity and industry trends to identify opportunities for differentiation and growth.

• Bachelor’s degree in marketing, communications, or a related field.

• 6-12 months of experience in social media management, content creation, or digital marketing.

• Excellent communication skills, both written and verbal.

• Creative mindset with the ability to think strategically.

• Ability to multitask and work in a fast-paced environment.