About the role
Responsibilities:
- Collaborate closely with the marketing team to develop and execute social media strategies tailored to COMPANY's brand identity and target audience.
- Prior experience working with direct-to-consumer (D2C) brands, particularly within industries such as skincare, makeup, and related wellness sectors, is essential.
- Stay up-to-date with the latest trends and features on social media platforms, particularly Instagram, including reels, stories, and emerging content formats.
- Showcase a strong understanding of Instagram reels, having created content that has garnered significant engagement and possibly even viral attention.
- Blend the roles of an influencer and a full-time professional, demonstrating a passion for both creating engaging content and driving results for the company.
- Exhibit a natural creative flair, bringing fresh ideas and innovative approaches to social media content creation and community engagement.
Qualifications:
- Demonstrated ability to create funny, relatable reels and maintain a creative profile that aligns with COMPANY's brand values and aesthetics.
- Proficient in the art of creating reels, possessing a keen eye for visual storytelling and an understanding of how to captivate audiences through short-form video content.
- Ideally, the candidate should have experience in building a personal brand as an influencer, showcasing the ability to grow and engage an audience authentically.
- A genuine passion for Instagram and a deep understanding of its functionalities, algorithms, and community dynamics.
- Female candidates preferred, as the role may involve representing the brand in a relatable and engaging manner to predominantly female audiences.