Social Media Executive

Position: Social Media Executive

Role Overview

The Social Media Executive will be the creative engine behind the day-to-day digital presence of the brand. This role is for someone who is deeply platform-native, obsessed with trends, and capable of independently shooting, editing, and publishing engaging content directly from a mobile device. The ideal candidate brings a strong creative aesthetic, a genuine understanding of what resonates with an existing and growing customer base, and the drive to keep both brands consistently visible and culturally relevant across all social platforms.

Key Responsibilities

• Independently shoot, edit, and publish high-quality content for Instagram, Facebook, and other relevant platforms using a mobile phone.
  
• Manage daily content calendars for the social handles.
  
• Develop reels, stories, and posts that are visually compelling, on-trend, and aligned with each brand’s identity.
  

• Stay ahead of platform trends across Instagram, YouTube Shorts, and emerging social media formats.
  
• Proactivelyidentifyand leverage trending content formats, audio, and cultural moments relevant to the brands.
  
• Bring fresh creative ideas to the team regularly to keep the brand culturally relevant.
  

• Manage daily community interactions including comments, DMs, and mentions across platforms.
  
• Build and nurture a loyal digital community among existing and prospective customers of both brands
  

• Track content performance metrics and generate regular insights to improve reach, engagement, and follower growth.
  
• Report weekly on content performance and platform analytics.
  

• Maintaindistinct yet consistent brand voices across all digital platforms.
  
• Collaborate closely with the Marketing Director on campaign execution and brand initiatives.
  

• 2–4 years of experience in social media management, preferably for a consumer, lifestyle, or F&B brand.
  
• Highly proficient in mobile phone content creation-shooting, editing, and publishing without requiring a full production setup.
  
• Demonstratedexpertiseacross Instagram and other key social platforms.
  

• Strong understanding of trending content formats, audio, and platform algorithms.
  

• Super creative with a strong visual aesthetic and the ability to execute quickly and independently.
  

• A strong social media portfoliodemonstratingcontent created and managed is mandatory.
  

Preferred Skills:

• Experience managing multiple brand handles simultaneously.
  

• Prior exposure to lifestyle, café, or restaurant brands.
  

• Experience working with an existing, engaged customer base.