About the role
We are looking for a strategic, data-driven, and creative Social Media Manager who can lead digital growth. The ideal candidate should know how to strategise, scale social media channels, build communities and drive influencer-led visibility, not just manage posting. This role requires a strong understanding of platform algorithms, content strategy, and growth planning.
The candidate will have responsibilities across the following functions:
Social Media Strategy and Growth:
- Develop and execute a full-funnel social media growth strategy for Instagram, YouTube, Facebook and other platforms.
- Define platform-wise content approach, tone and positioning.
- Optimise posting times, formats, and content structures for maximum reach and retention.
- Plan growth roadmaps and execute strategies that drive followers, reach and engagement.
- Conduct regular competitor benchmarking and trend forecasting.
Content Planning and Management:
- Build monthly and weekly content calendars aligned with brand objectives.
- Oversee creation of reels, short-form videos, educational content and engagement-driven posts.
- Guide designers and video editors on creative direction, themes and brand voice.
- Ensure consistent visual identity and messaging across platforms.
Influencer Marketing:
- Identify, evaluate, and collaborate with nano, micro and macro influencers.
- Create influencer strategies that support growth, awareness, engagement and app adoption.
- Manage influencer pipelines, briefs, negotiations and content approvals.
- Run structured seeding and UGC campaigns to build trust and visibility.
Algorithm and Growth Skills:
- Influencer marketing expertise with proven experience in planning, executing and scaling influencer-led growth.
- Strong organic social media growth experience across major platforms.
- Deep understanding of algorithm hacking strategies for both India & USA markets to maximise reach and visibility.
Requirements:
- 2-4 years of experience as a Social Media Manager or Social Media Strategist.
- Proven experience in strategising and growing social media pages (mandatory).
- Hands-on experience with influencers, creators and UGC collaborations.
- Proficiency in analytics tools.
- Creative thinker with strong communication and storytelling skills.
- Bachelor's degree in Marketing, Mass Communication, Media or a related field (preferred).