About the role
- Respond promptly to messages and comments on Instagram, Facebook, YouTube, and Google Business.
- Address guest reviews on Google, maintain a record of negative reviews, and provide responses using approved templates.
- Create engaging Reels, Stories, and other multimedia content following brand guidelines.
- Ensure daily posting of Stories across various themes like food, drinks, testimonials, events, and offers.
- Prepare and submit a detailed monthly content calendar in the last week of the preceding month for review and approval.
- Post approved designs from the creative team along with relevant captions and hashtags across all social media platforms.
- Monitor social media trends and viral content.
- Analyze competitor strategies and share actionable insights with the marketing team.
- Curate, pitch, and finalize collaborations with influencers and vloggers.
- Ensure at least 8 influencer visits per month and manage deliverables, MOUs, and content collection.
- Define audience segments for ads and collaborate with the marketing team for campaign execution and analysis.
- Capture high-quality photos and videos of daily activities, special events, and behind-the-scenes content for use in marketing.
- Coordinate with internal teams for planning and executing social media strategies for upcoming events and festivals (minimum 15 days in advance).
- Update all venue TVs/LEDs with relevant creatives, including birthday visuals, and maintain a tracking sheet (Google Sheet/Excel).