About the role
Job Description
Adobe Marketo Lead Consultant Senior Marketing Automation Specialist
Experience
810 YearsRole Type
Marketo Integration Support
Job Summary
We are looking for an experienced Adobe Marketo Lead Consultant with 810 years of handson experience in marketing automation MarTech integrations campaign operations and client stakeholder management The ideal candidate will be responsible for designing implementing supporting and optimizing Marketo solutions across global markets while managing business requirements integration issues production support requests and client communications
Key Responsibilities
Marketo Administration Campaign Management
Design build test and deploy Marketo programs smart campaigns engagement programs nurture streams and operational workflows
Create and manage emails landing pages forms tokens snippets dynamic content segmentation and personalization assets
Manage lead lifecycle programs lead scoring data management flows audience segmentation suppression logic and consentbased campaign execution
Perform campaign QA smart list validation flow step verification test sends proof approvals and deployment readiness checks
Monitor live campaigns and support postlaunch reporting troubleshooting and optimization activities
Integration Technical Support
Design configure and support integrations between Marketo and CRM platforms such as Salesforce SAP CRM or custom CRM applications
Work with REST APIs Webhooks LaunchPoint integrations middleware platforms such as MuleSoft and custom data exchange processes
Support field mapping data synchronization custom objects workspace and partition setup and crosssystem validation
Troubleshoot integration failures API errors webhook issues sync delays SSLcertificaterelated errors and data flow discrepancies
Collaborate with development CRM data and infrastructure teams to resolve technical issues and maintain stable platform operations
Client Handling Support Request Management
Act as the primary contact for client marketing support requests campaign requirements enhancement requests and operational issues
Gather requirements from marketing stakeholders and translate them into clear user stories solution designs and execution plans
Lead requirement discussions solution walkthroughs UAT support stakeholder demos and training sessions
Provide timely status updates impact analysis risk communication and recommendations to business and technical stakeholders
Manage support tickets through tools such as Jira ServiceNow or similar platforms ensuring proper prioritization and closure
Governance Documentation Best Practices
Define and maintain SOPs campaign build standards QA checklists deployment checklists naming conventions and governance processes
Ensure compliance with data privacy consent management unsubscribe optin suppression and regional marketing regulations such as GDPR
Drive continuous improvement across campaign operations automation frameworks reusable templates and reporting dashboards
Maintain clear documentation for integrations support processes data dictionaries troubleshooting guides and operational handovers
Required Skills
Core Marketo Skills
810 years of total experience in Marketing Automation MarTech delivery campaign operations or digital marketing platforms
5 years of handson experience with Adobe Marketo Engage
Strong practical knowledge of smart campaigns engagement programs email programs nurture programs lead lifecycle lead scoring segmentation dynamic content forms landing pages tokens snippets workspaces and partitions
Handson experience with Marketo APIs Webhooks LaunchPoint integrations custom objects field mapping and data management flows
Technical Integration Skills
Experience integrating Marketo with CRM systems such as Salesforce Microsoft Dynamics SAP CRM or custom CRM solutions
Understanding of REST APIs JSON payloads authentication concepts middleware webhooks and realtime data exchange
Ability to diagnose campaign data sync and integration issues across connected systems
Working knowledge of HTML and CSS for email and landing page troubleshooting
Client Delivery Skills
Strong clientfacing communication skills with experience managing marketing stakeholders technical teams and support requests
Ability to convert business needs into scalable Marketo solutions and clear execution plans
Experience working in Agile delivery models with Jira Confluence DevOps or similar tools
Strong ownership mindset attention to detail and ability to manage multiple priorities in a global environment
Preferred Qualifications
Adobe Marketo Certified Expert Marketo Certified Professional or equivalent certification
Experience with Salesforce SAP BTP MuleSoft HubSpot CDP