About the role
- Achieve primary and secondary sales targets for the assigned territory.
- Manage and develop ADS/distributors, retailers and other channel partners.
- Expand numeric distribution by appointing new distributors/retailers and developing uncovered markets.
- Drive market coverage and ensure regular visits to key counters.
- Develop business through retailer, electrician and channel activities.
- Monitor distributor stock, billing, secondary sales, collections and outstanding.
- Ensure effective implementation of company schemes, promotions and sales campaigns.
- Identify new business opportunities and increase market share.
- Conduct product training and product launches for channel partners and market influencers.
- Track competitor activities, pricing, schemes and market trends.
- Prepare and analyse sales reports, territory plans and forecasts.
- Coordinate with internal teams such as Supply Chain, Finance, Marketing, Customer Service and Product teams.
- Ensure DMS/CRM compliance and timely reporting.
- Manage customer relationships and resolve commercial/operational issues.
- Travel extensively within the assigned territory to drive business and market development