About the role
We are looking for two Category Growth and Partnerships Managers, one per trade category, who will be the face of their trade community. This is a field-first, relationship-driven role. If you have never stood at a trade counter talking to a tradesperson, this role is not for you.
Responsibilities:
- Own GMV, sign-up, and repeat-order targets for your assigned trade category and geography.
- Monitor daily ordering numbers for your category and diagnose deviations, supply gaps, pricing issues, or demand shortfalls.
- Maintain a live view of product availability and pricing competitiveness within your category; bring gap analysis and recommendations to the weekly growth review.
- Plan and execute a monthly BTL activation calendar: trade counter activations, site visits, builder's merchant partnerships, and tool-shop tie-ups.
- Identify and sign partnerships with trade associations and training bodies, negotiate co-marketing arrangements, and track referral ROI monthly.
- Work with the Growth and Revenue Manager on first-order conversion for your category's newly acquired users.
Requirements:
- 3+ years in category management, trade marketing, business development, or field sales at a consumer or B2B company.
- Comfort working in the field visiting trade sites, tool shops, and contractors' offices.
- Strong relationship-building skills with non-digital, blue-collar professional communities.
- Basic analytical ability to read a category dashboard and identify it.
- High ownership mindset: this role carries a sign-up and GMV target, not just an activity plan.
Nice to have:
- Prior experience at building material organizations in sales or field activation roles.
- Knowledge of one or more trade categories: plumbing, electrical, carpentry, civil construction.
- Experience running BTL activations at trade counters, hardware stores, or contractor networks.