About the role
Develop and implement comprehensive digital marketing strategies aligned with business objectives.
Plan, execute, and optimize campaigns across Google Ads, Meta Ads, and other digital platforms.
Manage SEO activities, including keyword research, on-page SEO, off-page SEO, and technical SEO.
Oversee social media platforms and develop strategies to improve engagement and brand visibility.
Plan and manage content marketing, email marketing, and lead generation campaigns.
Monitor campaign performance, website traffic, conversion rates, and marketing KPIs.
Analyze campaign data and prepare performance reports with actionable insights.
Manage digital marketing budgets and optimize return on investment (ROI).
Conduct competitor analysis, market research, and audience segmentation.
Coordinate with content writers, graphic designers, and marketing teams to execute campaigns.
Improve website performance, landing pages, and conversion rates.
Stay updated with the latest digital marketing trends, tools, and platform algorithms.
Requirements
Strong knowledge of SEO, SEM, PPC, and social media marketing.
Hands-on experience with Google Ads and Meta Ads Manager.
Knowledge of Google Analytics 4 (GA4) and Google Search Console.
Understanding of keyword research, content marketing, and lead generation.
Experience with campaign planning, budget management, and performance optimization.
Strong analytical skills and data-driven decision-making abilities.
Knowledge of email marketing and marketing automation tools.
Excellent communication, leadership, and team management skills.