About the role
The core responsibilities for the job include the following:
Planning and Research:
- Research target audiences, buying behavior, competitors, and channel trends.
- Build monthly and quarterly plans covering objectives, budgets, channel mix, and campaign forecasts.
- Define audience, offer, messaging, and landing-page hypotheses for DRAMA, lip sync, and dubbing.
Paid Advertising Execution:
- Own targeting, bidding, budgets, placements, retargeting, UTMs, pixels, and conversion events.
- Coordinate ad copy, videos, static creative, and campaign landing pages with internal teams.
Monitoring and Reporting:
- Track traffic, impressions, clicks, CTR, CPC, CPM, conversions, CPA/CAC, and ROAS.
- Maintain clean dashboards and weekly/monthly reports with clear, actionable insights.
- Validate GA4, GTM, platform pixels, and source attribution; flag tracking or funnel issues quickly.
Optimization and Experimentation:
- Run structured tests across creative, copy, audience, bidding, placements, and landing pages.
- Reallocate spend toward efficient campaigns and pause weak activity using clear decision rules.
- Maintain an experiment log and turn campaign learning into repeatable playbooks.
Content Marketing and Social Media:
- Support campaign-aligned content calendars, product demos, testimonials, case studies, and educational posts.
- Coordinate scripts, captions, and visual briefs; repurpose paid and influencer assets for owned channels.
- Manage posting cadence, comments, DMs, and platform performance to improve reach and engagement.
EO Knowledge (Plus):
- Apply keyword and search-intent insight to ads, content briefs, and campaign landing pages.
- Understand core on-page SEO, Google Search Console, and common SEO tools; coordinate with the SEO owner.
- Use paid search and content data to identify new keyword, message, and landing page opportunities.
Requirements:
- 4+ years in digital marketing or performance marketing with direct ownership of paid media campaigns
- AI SaaS, B2B SaaS, creator tools, video/media, martech, or subscription-product experience.
- Hands-on experience managing Google Ads and Meta Ads; experience with YouTube or other paid channels is valuable.
- Strong command of audience research, campaign planning, conversion tracking, analytics, and ROI/ROAS optimization.
- SEO knowledge and tools such as GSC, Ahrefs, or Semrush; landing-page CRO knowledge is a plus
- Familiarity with video editing, creator, agency, or production-studio use cases.
- Hands-on familiarity with GA4, GTM, Meta Pixel, dashboards, CRM/lifecycle tools, and creative testing.