About the role
Experience: 3–4 YearsFunction: Marketing / Digital MarketingLocation: Ghansoli, Navi Mumbai | Employment Type: Full-Time
About the RoleWe are looking for a Performance Marketing professional to drive digital acquisition with a strong focus on lead generation, conversions, customer acquisition and ROI. The candidate should be data-driven, hands-on with paid media platforms, and comfortable working with creative, sales and business teams.
Key Responsibilities
- Plan, execute and optimise campaigns across Google Ads, Meta Ads and other relevant platforms.
- Own campaign performance across the funnel, from traffic and lead generation to conversion and acquisition.
- Manage media budgets, audience targeting, bidding, creatives, landing pages and campaign tracking.
- Monitor key metrics including CPL, CPA, CAC, ROAS, CTR, CPC, CPM and conversion rates.
- Conduct audience segmentation, remarketing and A/B testing across creatives, audiences and landing pages.
- Analyse campaign and funnel data to improve lead quality and conversion rates, working closely with sales/business teams.
- Work with creative/content teams to develop and test high-performing ad creatives and messaging.
- Manage and monitor GA4, Google Tag Manager, Meta Pixel and conversion tracking.
- Prepare performance reports with actionable insights and identify opportunities to scale campaigns and improve ROI.
- Stay updated on digital advertising trends, platforms and emerging acquisition channels.
- 3–4 years of hands-on experience in Performance Marketing / Paid Media / Digital Marketing.
- Strong experience with Google Ads and Meta Ads.
- Strong analytical skills and proficiency in Excel / Google Sheets.
- Good understanding of digital marketing funnels, lead generation and conversion optimisation.
- Experience with GA4, GTM, Meta Pixel and campaign tracking.
- ROI Driven strategies
- Strong communication, stakeholder management and execution skills.
- Ability to independently manage multiple campaigns in a fast-paced, target-oriented environment.
- Experience in Real Estate, PropTech, BFSI, E-commerce or other lead-generation businesses will be an advantage.